A few lessons learned: What you think may be your purpose or goal may turn out to be something else entirely. It also attracted partnerships with USA Networks Sci-fi Channel, Sony Interactive, Intel, Hallmark Entertainment, SETI, Centropolis Entertainment (producers of “Independence Day”, “Godzilla” and “The Patriot” movies), Warner Brothers, Star Trek and others and was growing at a rate of 400% per annum at its peak.
#Tony rockliff cybertown tv#
Between 19, there was hardly a month that went by when Cybertown wasn’t featured on a TV show or in a magazine somewhere in the world. Cybertown grew to 1.3 million members, was receiving 1.5 billion hits a year and was in the top 2500 sites in the world in terms of traffic at the point when I sold it to new owners. when before there was any talk of social media, I created Cybertown, an on-line social networking community of people from 155 countries interacting in a 3D Virtual Reality off-world town set about 100 years in the future. And it was at this point when I finally realized what I really wanted to be and what I have since spent decades very happily doing. Two weeks later I had my first record deal as a record producer – and my first international hit record – and also an advance that was the equivalent of about $4,000 in my pocket (this was 1968 when you could buy a week’s worth of food for $4, so it was a lot of money back then). One day a couple of very successful record producers walked into the studio while I was editing it and they asked me what it was and could they have a copy. Just for fun I picked up a bunch of instruments and non-instruments from around the studio and started making up and recording a song. And that would have been that except for something that happened a couple of months later. After the session I went over to the studio manager and said, “If I just hang around and watch – you don’t have to speak to me or teach me anything – and if after a month I can do a session successfully, will you hire me?” He said, “You’re nuts!” and I said, “Yeah, but will you?” And so after a month of quietly watching I did my first session with “Sounds Incorporated” – the band who played the brass on the Beatles “Good Morning, Good Morning” – and it went well and thus I started my career as a recording engineer in London in the 60’s and 70’s where I was lucky enough to work with many wonderful artists, many of whom you are probably very familiar with. I felt like the proverbial kid in the candy store.
As soon as I walked into the control room I went, “Ahhhhh….” and I knew I was home.
Let’s talk shop? Tell us more about your career, what can you share with our community?Īfter 6 months playing in a band in the middle of a war in Beirut, when we got back to London, our manager wanted us to cut a record so he booked us into a local studio.
It became hugely successful world-wide and grew to 1.3 million members, and achieved other successes as can be seen here:
Another time, right at the start of the Internet, I built a massive web community in 3D multi-user Virtual Reality – at the time when modems were super-slow, and when what we were attempting was considered beyond impossible. It details how I escaped from Jesuit boarding school in the middle of the night, formed a band with gang-members, flew to Beirut and lived through a war there, and then talked my way into a recording studio job that led to my career as a music producer. I think taking risks is a vital part of career growth, and every upsurge in my life has been preceded by taking at least one pretty wild risk – doing something that caused others to say (literally), “You’re nuts!” tells the story of a few of these in my life. Hi Tony, we’d love to hear about how you approach risk and risk-taking We had the good fortune of connecting with Tony Rockliff and we’ve shared our conversation below.
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